Hi, I'm Mona.
Profile
Creative Designer with over 7 years of experience in branding, B2B and B2C, creating visual identities and strategies that connect with audiences and elevate brand value. Specialized in combining creativity and strategic thinking to bring concepts to life across multiple platforms. Skilled in leading high-impact projects from concept to execution, both in corporate settings and for international freelance clients.
Experience
January 2022 - Present
Creative Designer - Pulsa Media Consulting
Lead creative direction for TV, digital platforms, and corporate branding, delivering campaigns that enhanced audience engagement and brand coherence. Developed brand systems, packaging concepts, and visual identities that reinforced client positioning in competitive markets. Produced high-impact presentations and marketing assets, improving campaign performance and message clarity. Collaborated with cross-functional teams to ensure creative solutions supported strategic business goals.
October 2019 - January 2022
Marketing Designer - Pulsa Media Consulting
Created compelling and persuasive presentations that engaged and retained the audience. Optimized presentation design and structure to ensure a seamless narrative flow and visually pleasing experience, enhancing audience comprehension and satisfaction. Collaborated closely with executives and internal teams, transforming ideas into effective presentations.
July 2019 - September 2019
Social Media Management (junior) - Audacity Partners
Created and curated compelling social media content (Twitter, YouTube, Facebook), driving significant increase in investor engagement with Imantia Capital. Actively engaged with the target audience, achieving subscriber growth to over 500 within a specified timeframe.Developed and executed a strategic social media posting schedule, maintaining consistent and engaging content. Utilized MailChimp and Microsoft Excel to optimize email marketing campaigns, resulting in improved click-through rates and conversion metrics.
September 2017 - May 2019
Layout Designer (intern) - Universidad de Navarra
Designed visually balanced and reader-friendly printed pages, ensuring high level of readability and enhanced user experience. Leveraged proficiency in Adobe Creative Suite to create clear and captivating reading experiences, receiving positive feedback from readers. Successfully managed multiple projects with tight deadlines, demonstrating creativity and effective communication skills, meeting, or exceeding client expectations.
Skills
Key Highligths:
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+6 years managing design and branding projects for leading brands across industries such as automotive, luxury, pharma, beauty, and hygiene, delivering campaigns that increased engagement and strengthened visual brand consistency.
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Experience in both B2B and B2C environments, creating visual and content materials that enhance positioning for corporate and consumer audiences.
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Strong stakeholder management and ability to work simultaneously across international markets, adapting to fast-paced environments without compromising creative quality.
Skills and Technical Toolkit:
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Design & Branding: Brand Identity Development, Visual Storytelling, Packaging Design, Digital & Print Media, Social Media Campaigns (Organic & Paid).
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Creative Software: Adobe Illustrator, Photoshop, InDesign, XD, Premiere, Figma, Canva.
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Communication & Strategy: Presentation Design, Content Strategy, Campaign Optimization.
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Data & Analysis: Advanced Excel, Kantar Media.
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Languages: Spanish (Native), English (Fluent), German (Learning).
Education
Marketing Design Postgrad - Pulsa Media Consulting
Communications & Journalism Degree -
Universidad de Navarra
Contact
+34 684 372 980